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Berger: Bye bye Barbie

Serge Berger's trade for today is to short Mattel, a firm which may be seeing consumers saying bye bye to it's best known brand. The toy company hasn't had much fun and games in Q2 with sales of its iconic Barbie doll down by around fifteen percent.

So a difficult time for the company last week and the firm's stock price fell around 8% on the week. From a technical perspective Serge says the stock fell out of a 'Wedge' formation and out of the 2009 uptrend for first time ever.
So Serge suggests the following trade:
 
Short Mattel stock:
36.50 USD
Target: 33.00 USD
Stop: 38.00 USD
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01:16 minutes
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