Saxo Group Videos

How to trade the Apple iWatch hype

As Apple fans gear up for the unveiling of the iPhone 6 and the rumoured iWatch, the question is whether this could in fact be Apple's most important product launch ever.

The event, held at the Flint Centre in Cupertino, California - where Steve Jobs launched the first Mac computer in 1984 - is crucial for current CEO Tim Cook, as it comes just a few days after the iCloud "scandal", which caused Apple's share price to drop below USD 100.

Analysts now want to see if Apple still has what in takes in order to stay on top of the tech game.

The company has sold more than 500 million iPhones since the device was first launched in 2007, making it one of its biggest earners. But competition from the likes of Google and Samsung's android devices has seen the company's market share fall in recent years, so a popular new product is vital for Apple's future.

Peter Garnry, Head of equity strategy at Saxo Bank, tells Saxo TV's Lea Jakobiak how to trade a stock like Apple ahead of such an important event.

02:26 minutes
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