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Why Yum Brands is an appetising investment
Serge Berger, aka the Steady Trader, is focusing today's trade on Yum! Brands, the operator of KFC, Pizza Hut and Taco bell, as this fast food service restaurant operator has traded decidedly higher this year.
For the fourth time since April 2012, Yum! Brands is bumping up against a significant barrier of resistance around the USD 74 mark.
Serge says that any attempts to overcome the USD 74 level has shortened, so he is looking to buy at USD 74, for a stop at USD 72.50 and for a target of USD 77.
Earlier this month, the company reported a second-quarter profit of USD 281 million, down 15% from USD 331 million a year earlier.
00:53 minutes
Tags: equity, equity market, equuities, fast food, fast food service, junk food, kentucky fried chicken, kfc, pizza hut, profits, profits earnings, restaurant, restaurant operator, saxo bank, saxo tv, serge berger, stock market, taco bell, trade, trade idea, trading, tradingfloor.com, video, yum!, yum! brands