Saxo Group Videos

Videos Channels Search

Trade idea: Sell William Hill on Ladbrokes profit warning

Central Markets trader Joe Neighbour is looking to sell the world's biggest bookmaker William Hill. The UK gaming giant saw its shares drop on Thursday, following a profit warning from Ladbrokes, Britain's second largest bookmaking group.

Joe says that this move lower completed a large head and shoulders top pattern on the move through 415p.

As a result, Joe is looking to sell at 405p, place a stop loss at 430p and his target is 350p.  

Ladbrokes shares have fallen about 13 percent this year, while William Hill Plc has gained 26 percent.

Disclaimer

Saxo Bank Group provides an execution-only service. All information provided on Tradingfloor.com is solely for general information. Tradingfloor.com does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. Saxo Bank Group will not be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available as part of the Tradingfloor.com or as a result of the use of the Tradingfloor.com.

Please read our notification on

Non-independent investment research disclaimer

Full disclaimer

00:46 minutes
Tags: bookmaker, bookmaking group, central markets, equities, equity market, gambling, gaming, joe neighbour, ladbroke, ladbrokes, london stock exchange, online, online gambling, profit, profit warning, saxo bank, saxo tv, trader idea, trading, trading risks, tradingfloor.com, william hill

Switch to