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PlayStation 4 battles XBox One; this isn't just a game
It’s the ultimate battle of gaming supremacy. Sony’s new PlayStation versus Microsoft’s XBox One, both launching in time for Christmas. Sony shares are up by nearly three quarters this year and Saxo’s Peter Garnry says they’re a solid, short term investment. But who's going to win this crucial game of corporate strategy, marketing and PR?
Tech Expert Stuart Miles, Founder of Pocket-Lint, says that when
it comes to the PS4, he likes what he’s seeing. He says it has some fantastic features, like remote play. And he says there are important differences in approach between Sony and Microsoft, with the latter wanting the XBox One to be the "console of the living room" and Sony focusing more on the games.
Sony shares have climbed by more than 70% this year and the company says it's confident it can meet analysts' sales estimates of three million units by the end of the year. Saxo Bank's Head of Equity Strategy, Peter Garnry, says one advantage Sony might have is the price; they have a cheaper console, but he adds they have struggled with their margins in the past. Microsoft shares recently hit their highest since 2000.
02:29 minutes
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