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Three reasons why Hugo Boss is still looking sharp

As Hugo Boss announces it won’t be meeting its 2015 profit target, due to temporary slowing sales growth in China, Saxo Bank’s Peter Garnry says it’s still a buy.

In fact, he says that based on their previous quarterly report that was out on October 31st, the German fashion house has actually increased their year on year gross margin, which highlights that they are very competitive in their cost structure and pricing power.

Peter also adds that the company is very strong when it comes to its online strategy, and this will help boost its performance.

01:27 minutes
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