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Three reasons Ford shares could motor
Ford's stock prices may be declining, but David Whiston, Senior
Equity Analyst at Morningstar, thinks the US automaker is trading below its value and that it could have an upside potential "north of 60 percent". He gives three reasons why Ford is about to turn things around.
1. David explains Ford makes nearly all their money in the states and he reckons that the US market will continue to grow albeit at a slower rate. He's looking for roughly 18 million units at the end of Morningstar's five year forecast period - up from 15.9 this year.
2. Ford is planning to have 99 percent volume in 9 platforms by 2016. David thinks this is a big improvement from 27 platforms in 2007, and 15 platforms this year.
3. David explains that in the auto industry; "to make money, you have to spend money". As Ford launches more vehicles in America, it's going to take some time to recoup those launch costs. But when they do, he thinks there's potential for a positive earnings surprise next year.
01:07 minutes
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