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The smart TV industry in China is booming. As a result, Beijing-based trader Fredrik Oqvist, thinks investors should turn their focus towards three companies which he says will grow off the back of this trend; Baidu, Xiaomi and Youku.
Baidu and Xiaomi are both launching "cheap" smart TVs, and with a price tag of RMB 2,999 for the Xiaomi TV, Fredrik believes it is a product "priced to sell well". Meanwhile, Youku Tuduo is the largest provider of online video content in China, and Fredrik thinks it "should be able to "reap the benefits" of this new development.
Overall, he suggests investors look at this as a long-term trend. He explains it will be important to look at the sales figures going forward, as well as how the market share is distributed between different players.
But he does warn that the biggest risk is that the TVs won't sell, or that the companies will start locking consumers into their own content.
Read more about Fredrik’s predictions here:
http://www.tradingfloor.com/posts/trade-idea-youku-focus-smart-tv-takes-848543450
01:50 minutes
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