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What BT's Champions Lge win means for BSKYB
BSKYB shares fell 10 percent after BT won the rights to broadcast UEFA’s Champions League and Europa League football. BT paid USD 1.4 billion, for the three year deal which starts in 2015.
The amount paid for the rights has raised concerns BSKYB will have to pay more for future content deals – including the next premier league auction.
It is the first time a UK broadcaster has won exclusive rights to all matches of both the Champions League and Europe league.
In defending the amount paid BT said its recent annual results meant GBP299 a year was a cost it “could incur without changing its current financial outlook.”
Last month it reported a smaller than expected decline in second quarter profit and said it expects revenue to improve this year.
Chief financial officer Tony Chanmugam said “we had an envelope, we came within that envelope and we generally believe we can monetize this and it makes commercial sense.”
Television rights deals in Germany and England have boosted the revenues of Europe’s top five football leagues by 25 percent to a combined 5 billion euros a season. 360 million viewers watched last season’s Champions League final.
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