And from one tech giant to another because this week Apple also reported a rise in its Q4 earnings – a 13% increase. The iPhone 6 may have been responsible for the boost. But as Stuart points out, the new Ipad Air 2 hasn’t performed as well as expected. He says it’s because consumers don’t upgrade their ipads like they do their smart phones. He says watch the company focus on business users as it tries to boost sales.