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Three Reasons to buy Hugo Boss: Garnry

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Hugo Boss shares are down 55% and the company's value is at a 30% discount to its global peers. However, Saxo Bank's Head of Equity Strategy, Peter Garnry, believes there are three reasons to buy the German fashion retailer. 

Peter thinks Hugo Boss is a strong brand and the discount is too big given the company's growth and high margins. And in particular he thinks that the retailer has a great potential to increase its e-commerce business in the coming years.